Try our agency self assessment tool and get a solid indication on whether you should make your own inhouse agency, buy agency services externally or ally with agencies specialized in brand execution.
Please note: In this tool a brand agency is defined as the agency executing your ongoing brand tasks. A brand agency should therefore not be confused with top creative strategic advertising agencies.
To which degree...
… is a brand agency the core of your company activities demanding specific knowledge about your products/services?
… is the flow of brand tasks so predictable that they can be organized meaningfully with Full Time Employees (FTE)?
… is it necessary to access your specific company ERP or CRM systems only, when doing the brand agency tasks?
… are you keen to protect local brand agency workplaces compared to outsource the job to low salary countries?
… is your brand agency team capable of integrating brand disciplines themselves and driven by delivering results to you?
… are you pushed to more focus on detailed execution of your brand tasks compared to developing the brand?
… are you ready to abandon scaling up and down your brand agency with short notice when you need it?
… is your brand global, executed centrally with limited or simple versioning only and few stakeholders to take into accounts?
… do you need instant, close and visible contact to your brand agency to direct their actions when you need it?
… does your CEO/CFO support your needs for additional headcounts (FTEs) internally to cope with variable workload?
… do you prefer fixed and certain budget numbers for your brand agency compared to expanding/reducing when needed?
… do you prefer to have the same brand agency team compared to search and shop for the best available talents?
… do you want to control your brand agency performance via daily supervision instead of contracts and cooperation?
… do you perceive switching your brand agency as a heavy and costly action?
… is it difficult to manage your brand agency due to unpredictable competition and internal stakeholders preferences?
If you want a deeper debate about your agency needs and preferences, please contact us for a meeting and get the full presentation of all the considerations involved when selecting the best agency solution for your brand execution tasks.
8000 Aarhus C
Tel: + 45 61285500
8000 Aarhus C